Affordability pricing

Many times I was wondered, why most foreign books, softwares, etc., were sold at such high prices in India. Many great technical books cost around 50-100$ when they are released in USA. It takes very long time to get those books in India. They can be bought from there Indian counterpart publisher or reseller, but at the same price as sold in US. Whereas in US it’s affordable for them to get a book for 100$, but its bites our hands hard to spend 5000 Rupees to get a newly released book. Instead I would like cheaper edition available in other countries too, at the time of publishing itself.

Sometimes the cost of softwares, in Indian rupees is even higher that the converted rate from USD. :(

With increased internet presence, and high cost of original books, and very late publishing of Indian reprint (even takes 3-4 years or never after that) most of us are forced to get a pirated PDF version.

There should be some measures to make books available at cheaper rates only would avoid the loss by the pirated copies.

Availability and affordability is the key to success of any product.

Often working out the spending ability of the targeted audience and pricing them will lead to higher number of purchases, more profit and product visibility.